Brian Chacon understands that business today is all about competition, yet it does not mean that you have to be ruthless. Business back in the good old days was about trust, and that is one thing that remains important these days. You need your supplier and shareholders to trust you. The same goes for your workers. Approach them with deference and keep them educated. On the off chance that they feel deceived they'll head for the entryway speedier than you can close it.Brian Chacon has run his own business for many years now and he did not do it by deceiving or lying.